To say the use of color is just one of those ways is to underestimate its power over everything from the user interface (UI), to graphics and transitions, to the subconscious message you’re sending to your users.
In our user experience (UX) and visual design classes at General Assembly, we spend a lot of time discussing how, when, and why to influence our users with everything from information architecture to user interface (UI) and interactions. The color of elements like buttons, toggles, input boxes, navigation, and the primary sections of the application can play a significant part in how users understand and interact with the software. What users do with a software application depends nearly entirely on what they see. It’s about emotions, and whether you realize it or not, the colors used in a design strongly affect the emotions of your users.Īt the core of all product design is visual communication. 90% of that decision is based solely on color.” - 99designs, online graphic design marketplaceĬolor has a predictable and quantifiable physiological effect that influences our perception and behavior. “People decide whether or not they like a product in 90 seconds or less.
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